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Project 11 / 12

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Brand Sentiment Index

The Brand Sentiment Index was a personal project which set about visualising sentiment data from Twitter. Using a subjectivity lexicon, a programme was created that would scrape Twitter and analyse what users were saying about certain brands. The extracted data could then be turned into a visualised face off between competing brands to enable viewers to make meaningful comparisons of public opinion.

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CLIENT

Self

SKILLS

Design, Concept, Creative Direction

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© John Murray 2024

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