Loyalty
Loyalty was an app concept for Coca-Cola in which they wanted to replace the current paper loyalty card system used by coffee shops and other food to go outlets. Instead of storing multiple cards in their wallets or purses, users would instead store, stamp and redeem them digitally on their mobile device. Upon purchase, users would have their cards stamped digitally by scanning by the retailer. The system would allow retailers to drive loyalty by pushing offers and deals to regular customers and potential customers in the area.
CLIENT
Coca-Cola Enterprises
SKILLS
UX & UI Design, Branding, Creative Direction
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